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The Marketing Study :

 

The marketability of the commodity or service encourages the investor to enter industry and manufacture them . Therefore the market information are very essential to the investment decision makers.

The marketing study requires determing the market breakdown , the anticipated competitors both local producers and importers and their points of weakness and strength , and the competitive products or services either similar or substitutes. The study , also , requires determining the supply and demand sides , the market gap , the market future forecasts, the pricing policy, the market penetration , the distribution networks and promotion support.

The main purpose of this study is to develop a comprehensive marketing plan effective enough to increase sales in the local and foreign market.  

 

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