The Marketing Study :
marketability of the commodity or service encourages the investor to
enter industry and manufacture them . Therefore the market information are very essential to the investment decision makers.
marketing study requires determing the market breakdown , the
anticipated competitors both local producers and importers and their
points of weakness and strength , and the competitive products or
services either similar or substitutes. The study , also , requires
determining the supply and demand sides , the market gap , the market
future forecasts, the pricing policy, the market penetration , the
distribution networks and promotion support.
main purpose of this study is to develop a comprehensive marketing plan
effective enough to increase sales in the local and foreign market.
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